About.

Studying T Level Marketing provides a comprehensive overview of marketing principles and practices within today’s dynamic business environment. The course covers essential topics such as market research, branding, digital marketing strategies, and consumer behaviour, integrating theoretical knowledge with practical application. Students will develop skills in analysing market trends and creating effective marketing campaigns while emphasising teamwork and project management. 

Career Pathways.

Career Pathways

- Market research

- Public relations

- Marketing Executive

- Social media marketing

- Digital Marketing Specialist:

- Brand Manager

Careers Page

Further Information.

If you require further information on any aspect of the course you should contact the following:

Raj Ghale
Mrs Raj Ghale,
Business Studies Subject Leader

Assessment.

Teaching Units, Assessment Method and Weighting.

Unit / Content
Assessment
Weightings
Year 1
- The purpose of Marketing
- The business environment
- Sales
- Procurement
- Customer Service
- Sustainability
Paper 1 Written examination
2.5 hours (90 marks)

Paper 2 Written examination
2.5 hours (90 marks)

Employer set project
14 hours (90 marks)
33.3%


33.3%


33.3%
Year 2 Occupational Specialist Component

- Communications
- Project management
- Technology
- The regulatory environment
- Ethics
The occupational specialism
is assessed by a project that
is created in conjunction with
employers
100%